creative direction and graphic design

waymaker mens summit

+ Primary + Secondary Logo Design
+ Creative Direction
+ Typography Selection
+ Color Palette
+ Graphic Design

WHAT BRIDGET DID

The 2025 WayMaker Men’s Summit, presented in partnership with BET Media Group during BET Experience, brought together influential voices across entertainment, business, sports, culture, and wellness for two days of inspiration, empowerment, and meaningful dialogue. Dedicated to uplifting Black men and fostering leadership, personal growth, and community impact, the summit provided a platform for connection and change. I led the creative direction and graphic design, developing a cohesive visual experience across stage graphics, environmental signage, and branded event collateral that reflected the summit’s energy, purpose, and cultural significance.


bet experience
waymaker mens summit

BACK TO case studies

CHARCOAL

YELLOW

MIDNIGHT

DAHLIA

ONYX

PEARL

COLOR PALETTE