branding, visual identity and design

MATTE PILATES

+ Visual Identity
+ Primary + Secondary Logo Design
+ Typography Selection
+ Color Palette

WWHAT BRIDGET DID

Matte Pilates is a contemporary, music-driven fitness brand that blends intentional movement with the energy of hip-hop and R&B. The branding and visual identity  reflects Matte’s bold, confident personality, creating a modern, elevated aesthetic that captures the brand’s unique approach to fitness. The identity balances strength, movement, and style while positioning Matte as a fresh, approachable boutique fitness experience across in-studio classes, private sessions, and at-home workouts.


MATTE PILATES

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THE INSPIRATION

balance gray

studio white

PULSE RED

FORM BLACK

COLOR PALETTE